Patriot Ordnance Factory makes some of the finest rifles and accessories available. They know what they stand for, they are diehard patriots. But, they had a problem. Their marketing and visuals were dated and in disarray. It didn’t speak to the level of ingenuity and quality they deliver in their products. Causing a disconnect between the company and potential customers.
POF-USA engaged TRB to modernize the patriotic theme across all platforms with consistent messaging. We created a brand positioning canvas to serve as a guideline for all branding going forward. Diving deeper into purpose, positioning, market landscape, and personality, we developed a brand positioning statement that guides all external marketing efforts and customer touch points.
We have been working with TRB for many years now. Their expertise unified our brand and continue to exceed our expectations while captivating our audience with a clear and concise message. It’s a pleasure to work with a team that truly understand our industry.
-J.Piscione, Director of Sales, Patriot Ordnance Factory
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